Our Story

Our Story

Mediterranean warmth, London ease, made to last.

Martina London — Mediterranean ease, considered design

Barbara has spent more than two decades at the heart of luxury fashion. From the ateliers of Milan to the studios of London, she has worked alongside some of the most iconic houses in the world — Armani, Gianfranco Ferré, Alexander McQueen — building an eye for quality, craft, and the kind of style that never dates.

Notting Hill has been her home for 28 years. It’s where she raised her family, where she built her community, and where she founded Martina London — a brand named after her first daughter.

What began as a boutique on the high street grew into something unexpected. By 2019, Martina London had become a concept store with a café tucked at the back — a rare space where fashion and hospitality met, and where people came not just to shop but to belong. Through lockdown and beyond, that small corner of Notting Hill held its own.

But fashion has always been Barbara’s foundation. And now, with the store behind her, she is returning to it fully.

Martina London today is a focused, considered clothing brand — an expression of everything Barbara has spent her career perfecting. Silk pieces. Embroidery details. Cuts that move beautifully and flatter without effort. Each piece is produced with the same high-end manufacturers she has trusted throughout her career, because the standard has never changed.

This is clothes for a woman who dresses with intention. Who values comfort as much as elegance. Who invests in pieces she will reach for season after season, year after year.

Craftsmanship

A piece is only as good as the hands that made it. Martina London is made the way it has always been made, with Italian silk, with embroidery worked by craftsmen who have spent a lifetime at it, in ateliers where the standard is the standard. No shortcuts. No seasonal pivots. Just clothes built to be worn, and worn again.

Martina London craftsmanship sketch