Privacy Policy

Last updated: [DATE TO BE SET AT LAUNCH]

This Privacy Policy explains how Martina London Limited collects, uses, and protects your personal data when you visit our website martinalondon.com or place an order with us. This policy is issued in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Who we are

Martina London Limited is the data controller responsible for your personal data.

  • Company name: Martina London Limited
  • Company number: 10799390
  • Registered office: 135 Notting Hill Gate, London, England, W11 3LB
  • Contact email: hello@martinalondon.com

What data we collect

We collect the following categories of personal data:

  • Identity data: name, title
  • Contact data: email address, postal address, phone number
  • Transaction data: details of products you have purchased, payment details (processed by our payment providers, not stored by us)
  • Technical data: IP address, browser type and version, device information, time zone setting
  • Usage data: information about how you use our website, including pages visited and time spent
  • Marketing data: your preferences regarding marketing communications

How we collect your data

  • Directly from you: when you place an order, create an account, sign up to our newsletter, or contact us
  • Automatically: through cookies and similar technologies (see our Cookie Policy)
  • From third parties: payment providers, delivery couriers, and analytics services

Lawful basis for processing

We process your personal data under the following lawful bases:

  • Contract: to fulfil your order and provide customer service
  • Legitimate interests: to run our business, prevent fraud, and improve our products and service
  • Consent: where you have given consent for marketing communications
  • Legal obligation: where we are required to retain records for tax, accounting, or legal compliance

How we use your data

  • To process and deliver your order
  • To manage our relationship with you, including responding to enquiries
  • To send you marketing communications (only with your consent)
  • To improve our website and product offering
  • To comply with legal and regulatory obligations
  • To prevent fraud and protect our business

Who we share your data with

We share your data only with trusted third parties who help us deliver our service:

  • Shopify Inc. — our ecommerce platform provider
  • Payment providers — for example Shopify Payments, Stripe, PayPal, depending on your payment method
  • Couriers — for example Royal Mail, DPD, DHL, for delivery
  • Email providers — for transactional and marketing emails
  • Analytics providers — to understand how our website is used
  • Professional advisers — accountants, auditors, lawyers where necessary

We require all third parties to handle your data securely and to use it only for the purposes for which we share it.

International transfers

Some of our service providers are based outside the United Kingdom. Where personal data is transferred internationally, we ensure appropriate safeguards are in place, including UK-approved Standard Contractual Clauses and adequacy decisions.

How long we keep your data

  • Order and customer account data: seven years from your last order, to comply with UK accounting and tax law
  • Marketing data: until you withdraw consent
  • Technical and usage data: typically 26 months in line with standard analytics retention

Your rights

Under the UK GDPR, you have the following rights:

  • Right of access — request a copy of the personal data we hold about you
  • Right to rectification — ask us to correct inaccurate data
  • Right to erasure — ask us to delete your data, subject to legal exceptions
  • Right to restrict processing — ask us to limit how we use your data
  • Right to data portability — request your data in a portable format
  • Right to object — object to processing based on legitimate interests, including direct marketing
  • Right to withdraw consent — withdraw consent for processing where it was previously given
  • Right not to be subject to automated decision-making — including profiling

To exercise any of these rights, email us at hello@martinalondon.com. We will respond within one month.

How to complain

If you have a concern about how we are handling your data, please contact us first at hello@martinalondon.com so we can try to resolve it. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO):

Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. Payment information is processed via PCI-compliant payment providers and is not stored on our systems.

Changes to this policy

We may update this policy from time to time. The "Last updated" date at the top of this page will reflect the most recent version. For material changes, we will notify you by email or via our website.

Contact

For any questions about this Privacy Policy or how we handle your personal data, email us at hello@martinalondon.com.